Category: Email Marketing

Email Marketing Tips – #5
Give Them What They Want – And How To Find Out What That Is

Effective marketing boils down to this: Find an audience, figure out what they need or want and then deliver it.

Email is one of the best mediums to help [...] Read More

Email Marketing Tips – #4
Keep Them Waiting For More – Using Foreshadowing to Create Anticipation

There’s a pretty neat strategy called foreshadowing that you can use in your email marketing to improve open rates. You may have seen this used on news programs and talk shows. Right before the comm[...]

Read More

Email Marketing Tips – #3
Email Frequency – When Should You Mail?

Wouldn’t it be nice if there was a number or a schedule you could follow? While it would be great if there was research that suggested that mailing exactly every 5 days gets you the best results eve[...]

Read More

Email Marketing Tips – #2
Five Tips For Crafting Compelling Subject Lines

The first thing you need to get right when it comes to email marketing is the subject line. If you can’t get your subscribers to open your emails, it really doesn’t matter how good the actual emai[...]

Read More

Email Marketing Tips – #1
What You Need To Know About Email Deliverability

You’re spending a lot of time each week crafting emails to your subscribers, but none of that will do you any good if you don’t have a decent delivery rate. If those emails land in your potential [...]

Read More

10 Email Marketing Do’s and Don’ts

Here are some useful tips on email from Campaign Monitor, producers of email marketing software Read More