The Bransom Blog

Jewellery Retail blogs

Helpful ideas and articles for Jewellery Retailers

Is your Chip & Pin integrated with your EPoS? - Integrated Payment Solutions save costs, eliminate errors and increase revenue If you've got card payment terminals, you may have them linked to your card services provider by a standard telephone… Read more...
Have you got a formal Backup Strategy? - We all like to think that our computers are secure, won't break down or catch a virus, but the truth is a failure can hit you when you're least expecting… Read more...
Are you getting ready for Digital Tax Submissions? - From April 2019, you'll no longer be able to keep your VAT records or send in your VAT returns purely manually. If you hadn't heard this before, you should look… Read more...
How engaging with customers in-store leads to more sales and more commission for sales staff - How frustrating do you find it in a shop where you have to queue at the counter for assistance, even to ask a simple question about an item? Wouldn't it… Read more...
Multistore Jewellery 10 ways you should be managing stock and sales across several jewellery shops (including web-stores) - If you’re running more than one jewellery retail shop or have an online store as well, it’s easy to lose track of where stock is, what needs to be ordered,… Read more...
How much is your data ACTUALLY worth? - Would you panic if your PC got a virus that couldn’t be fixed? What would happen to your data if you were unlucky enough to have a fire or flood… Read more...
Email Marketing Tips – #5
Give Them What They Want – And How To Find Out What That Is
- Effective marketing boils down to this: Find an audience, figure out what they need or want and then deliver it. Email is one of the best mediums to help you… Read more...
Email Marketing Tips – #4
Keep Them Waiting For More – Using Foreshadowing to Create Anticipation
- There’s a pretty neat strategy called foreshadowing that you can use in your email marketing to improve open rates. You may have seen this used on news programs and talk… Read more...
Email Marketing Tips – #3
Email Frequency – When Should You Mail?
- Wouldn’t it be nice if there was a number or a schedule you could follow? While it would be great if there was research that suggested that mailing exactly every… Read more...