The Bransom Blog

Jewellery Retail blogs

Helpful ideas and articles for Jewellery Retailers

Email Marketing Tips – #5
Give Them What They Want – And How To Find Out What That Is
- Effective marketing boils down to this: Find an audience, figure out what they need or want and then deliver it. Email is one of the best mediums to help you Read more...
How engaging with customers in-store leads to more sales and more commission for sales staff - How frustrating do you find it in a shop where you have to queue at the counter for assistance, even to ask a simple question about an item? Wouldn't it Read more...
Email Marketing Tips – #4
Keep Them Waiting For More – Using Foreshadowing to Create Anticipation
- There’s a pretty neat strategy called foreshadowing that you can use in your email marketing to improve open rates. You may have seen this used on news programs and talk Read more...
Multistore Jewellery 10 ways you should be managing stock and sales across several jewellery shops (including web-stores) - If you’re running more than one jewellery retail shop or have an online store as well, it’s easy to lose track of where stock is, what needs to be ordered, Read more...
How much is your data ACTUALLY worth? - Would you panic if your PC got a virus that couldn’t be fixed? What would happen to your data if you were unlucky enough to have a fire or flood Read more...
Email Marketing Tips – #3
Email Frequency – When Should You Mail?
- Wouldn’t it be nice if there was a number or a schedule you could follow? While it would be great if there was research that suggested that mailing exactly every Read more...
Email Marketing Tips – #2
Five Tips For Crafting Compelling Subject Lines
- The first thing you need to get right when it comes to email marketing is the subject line. If you can’t get your subscribers to open your emails, it really Read more...
Email Marketing Tips – #1
What You Need To Know About Email Deliverability
- You’re spending a lot of time each week crafting emails to your subscribers, but none of that will do you any good if you don’t have a decent delivery rate. Read more...
10 Email Marketing Do’s and Don’ts - Here are some useful tips on email from Campaign Monitor, producers of email marketing software Source: 10 Email Marketing Do’s and Don’ts by Campaign Monitor [Tweet "Share this blog on Read more...