Thoughts, articles and case studies for the Retail Jewellery trade
Marketing, data, stock management, business analysis and retail trends for the jewellery trade
Use the menu to choose from our jewellery blogs, guest blogs, reference data such as Wedding Anniversaries or Stone Sizes, or case studies on some of our customers
Latest Articles







Give Them What They Want – And How To Find Out What That Is - Effective marketing boils down to this: Find an audience, figure out what they need or want and then deliver it. Email is one of the best mediums to help you do just that. And it isn’t always about selling them on a product. In fact, that isn’t at all where you want to start. ...read more...

Keep Them Waiting For More – Using Foreshadowing to Create Anticipation - There’s a pretty neat strategy called foreshadowing that you can use in your email marketing to improve open rates. You may have seen this used on news programs and talk shows. Right before the commercial break, the hosts announces what’s coming up next. The idea is that you’re intrigued enough to sit through the commercial to see the next segment. ...read more...

Email Frequency – When Should You Mail? - Wouldn’t it be nice if there was a number or a schedule you could follow? While it would be great if there was research that suggested that mailing exactly every 5 days gets you the best results every time, there is no such thing. And there’s a very good reason for it. ...read more...