The Bransom Blog

Thoughts, articles and case studies for the Retail Jewellery trade

Marketing, data, stock management, business analysis and retail trends for the jewellery trade

Use the menu to choose from our jewellery blogs, guest blogs, reference data such as Wedding Anniversaries or Stone Sizes, or case studies on some of our customers

Latest Articles

Is your Chip & Pin integrated with your EPoS? - Integrated Payment Solutions save costs, eliminate errors and increase revenue If you've got card payment terminals, you may have them linked to your card services provider by a standard telephone line. While this may have suited you in the past, in the internet age it's not particularly cost-effective or efficient. It costs you money every time it dials the bank for a transaction. Dialing over… ...read more...
Have you got a formal Backup Strategy? - We all like to think that our computers are secure, won't break down or catch a virus, but the truth is a failure can hit you when you're least expecting it. A recent survey suggests that over half of us either know someone, or have ourselves lost data through hardware failure or virus attack. Even worse, over 20% of us never back up our data!… ...read more...
Are you getting ready for Digital Tax Submissions? - From April 2019, you'll no longer be able to keep your VAT records or send in your VAT returns purely manually. If you hadn't heard this before, you should look into it as soon as possible! From next April, HMRC expects you to not only keep your VAT records digitally, but also submit them digitally online through software. So, no more written records (well, as… ...read more...
How engaging with customers in-store leads to more sales and more commission for sales staff - How frustrating do you find it in a shop where you have to queue at the counter for assistance, even to ask a simple question about an item? Wouldn't it be great if a staff member were able to approach you and help you where you need it without waiting in line? What if they could instantly look up details and tell you everything you… ...read more...
Multistore Jewellery 10 ways you should be managing stock and sales across several jewellery shops (including web-stores) - If you’re running more than one jewellery retail shop or have an online store as well, it’s easy to lose track of where stock is, what needs to be ordered, what stock has been sitting around too long and where stock needs to go when it comes in. Then there’s the problem of entering stock purchases into each store’s system so that you know exactly… ...read more...
How much is your data ACTUALLY worth? - Would you panic if your PC got a virus that couldn’t be fixed? What would happen to your data if you were unlucky enough to have a fire or flood on the premises? What is somebody broke in and stole your computers or tills, or you lost your laptop? What effect would it have on your business? Do you realise your computer will stop working… ...read more...