The Bransom Blog

Thoughts, articles and case studies for the Retail Jewellery trade

Marketing, data, stock management, business analysis and retail trends for the jewellery trade

Use the menu to choose from our jewellery blogs, guest blogs, reference data such as Wedding Anniversaries or Stone Sizes, or case studies on some of our customers

Latest Articles

Email Marketing Tips – #5
Give Them What They Want – And How To Find Out What That Is
- Effective marketing boils down to this: Find an audience, figure out what they need or want and then deliver it. Email is one of the best mediums to help you do just that. And it isn’t always about selling them on a product. In fact, that isn’t at all where you want to start.
How engaging with customers in-store leads to more sales and more commission for sales staff - How frustrating do you find it in a shop where you have to queue at the counter for assistance, even to ask a simple question about an item? Wouldn't it be great if a staff member were able to approach you and help you where you need it without waiting in line? What if they could instantly look up details and tell you everything you more...
Email Marketing Tips – #4
Keep Them Waiting For More – Using Foreshadowing to Create Anticipation
- There’s a pretty neat strategy called foreshadowing that you can use in your email marketing to improve open rates. You may have seen this used on news programs and talk shows. Right before the commercial break, the hosts announces what’s coming up next. The idea is that you’re intrigued enough to sit through the commercial to see the next segment.
Multistore Jewellery 10 ways you should be managing stock and sales across several jewellery shops (including web-stores) - If you’re running more than one jewellery retail shop or have an online store as well, it’s easy to lose track of where stock is, what needs to be ordered, what stock has been sitting around too long and where stock needs to go when it comes in. Then there’s the problem of entering stock purchases into each store’s system so that you know exactly more...
How much is your data ACTUALLY worth? - Would you panic if your PC got a virus that couldn’t be fixed? What would happen to your data if you were unlucky enough to have a fire or flood on the premises? What is somebody broke in and stole your computers or tills, or you lost your laptop? What effect would it have on your business? Do you realise your computer will stop working more...
Email Marketing Tips – #3
Email Frequency – When Should You Mail?
- Wouldn’t it be nice if there was a number or a schedule you could follow? While it would be great if there was research that suggested that mailing exactly every 5 days gets you the best results every time, there is no such thing. And there’s a very good reason for it.
Email Marketing Tips – #2
Five Tips For Crafting Compelling Subject Lines
- The first thing you need to get right when it comes to email marketing is the subject line. If you can’t get your subscribers to open your emails, it really doesn’t matter how good the actual email is. It’s easy to spend a lot of time crafting a great message and then just slap a subject line on it at the end. Spend some time more...
Email Marketing Tips – #1
What You Need To Know About Email Deliverability
- You’re spending a lot of time each week crafting emails to your subscribers, but none of that will do you any good if you don’t have a decent delivery rate. If those emails land in your potential customers’ spam folders, you don’t have much of a chance of making a sale or building a relationship with them. Here are three tips that will help insure more...
10 Email Marketing Do’s and Don’ts - Here are some useful tips on email from Campaign Monitor, producers of email marketing software Source: 10 Email Marketing Do’s and Don’ts by Campaign Monitor [Tweet "Share this blog on Twitter"] Subscribe to our Blog Articles